Earlier this year, as part of a rebranding initiative, Timothy Taylor launched a competition to rename award winning Best Bitter, the beer that is the number one choice for discerning drinkers on both sides of the Pennines and is, without doubt, the brewing team’s favourite tipple.
Now after receiving over 450 entries the Keighley brewer has announced that from now on the new name for Best Bitter will be Boltmaker.
The name was suggested by Phil Booth, who for the last 7 years has been the landlord of the Boltmakers Arms, one of Keighley`s favourite wet led pubs. Phil wins £1000 and 36 gallons of the newly named Boltmaker beer.
A delighted Phil commented “This is just fantastic; when I entered I never expected to win. What could be better for business than having a beer called Boltmaker on my bar! It will help to spread the name Boltmaker far and wide”
On receiving his cheque from Managing Director Charles Dent Phil announced he would be giving all the money to Sue Ryder Manorlands Hospice which is based at Oxenhope, just outside Keighley.
His pub is, as far as the brewery is aware, one of only two in the country with the name Boltmakers and is Taylor`s largest single site customer. It has a reputation for serving an outstanding pint of cask ale and as a result is a regular CAMRA award winner. This, in turn, has led to this small community pub becoming a `must visit` destination for beer aficionados from far afield.
Timothy Taylor`s Sales Director Grant Simpson said “Exactly 60 years ago we ran a similar competition to name a beer – it became Landlord and has grown into an iconic brand. Voting on the new name was unanimous so we`re confident Boltmaker will go on to become equally well recognised on bars throughout the country. Many congratulations to Phil and what a fantastically generous offer to donate the money to such a worthy cause”.
He added “The name Boltmaker has a genuine local resonance as not only does it acknowledge Keighley`s engineering history, but it is also a true, traditionally brewed Yorkshire bitter. It is a fitting name for a great Timothy Taylor’s beer”.
Grant was keen to stress that it is only the name that will change everything else will remain the same – the same high quality ingredients, superb taste and distinctive blue pump clip.
Within hours of the new name being released Boltmaker picked up its first award being proclaimed Champion Beer – Bitter Category by the Yorkshire and North East CAMRA tasting panel.
Boltmaker was first produced in the 1930s when Sales Manager Jack Tillotson asked for a beer to compete with Barnsley Bitter, the market leader in South Yorkshire at the time.
Media Contact:- Robert Clayton Ash Marketing 01756 711407
Photo Caption:- (Left to Right) Andrew Daykin, Tied Estate Manager, Charles Dent, Managing Director, Phil Booth, Grant Simpson, Sales Director and Peter Eells, Head Brewer.