Thomas Hardy’s Ale makes a comeback – the legend lives on

First produced in 1968, Thomas Hardy’s Ale is barley wine produced just once yearly, with annual vintages in limited quantities. It quickly became an icon among beer and took on legendary status due to its sudden disappearance. Now, the legend is back…

“At the moment, all rights are in the hands of the American importer George Saxon, who – we hope – won’t take long putting Thomas Hardy’s back on the market”, as stated by Adrian Tierney-Jones to conclude his comment on Thomas Hardy’s Ale in the book “1001 Beers You Must Taste Before You Die”. In the words of one of the most famous Anglo-Saxon beer writers, we can clearly perceive a bit of melancholy for the disappearance of Thomas Hardy’s Ale from the global market.

Why such melancholy? Each day, worldwide, tens or even hundreds of thousands of bottles of various beers are produced, yet Thomas Hardy’s was unique. A real, proper icon of beer drinking, almost a cult object.

The beer was created way back in 1968 with one clear intention: to commemorate the fortieth anniversary of the dead of the brilliant writer Thomas Hardy, author of “Tess of the D’Urbervilles” and other important novels. In an equally famous tale, “The Trumpet Major”, Hardy spoke of a strong Dorchester beer, defining it “the most beautiful colour an artist could possibly desire, as bright as an autumn sunset”…

The Eldridge Pope brewery decided to try and create that beer Hardy mentioned in his writing. It had to be a special beer, with a high alcohol content, a consistent and sensuous body and long lasting and resilient aroma, or rather, capable of lasting over time (25 years, according to the brewery). Beer created for big occasions and therefore only produced once a year, left at length to mature in wood and lastly, brought to light in numbered bottles, with the year of production, the batch and the quantity produced clearly visible.

Thomas Hardy’s Ale quickly became hugely famous. The quality of the product combined with its exclusivity was an explosive mix. The individual years soon became the object of vertical tastings, like those held for important Langhe or Bordeaux wines and prices went sky high. However, producing Thomas Hardy’s was very expensive and making it meant sacrificing time and means for beer intentionally produced in limited quantities. In 1999 Eldridge Pope ceased production and, for the first time, Thomas Hardy’s appeared to have been confined to memory or auctions. Its disappearance, however, further reinforced its fame and lovers of this stylish leader of barley wines called for its return. And Thomas Hardy’s was back.

This time, starting in 2003, the O’Hanlon brewery created it. The same recipe, same immense work and the same exclusivity. Another six, prestigious years followed for a beer by now renowned around the world. Yet, for a second time, this excellent beer disappeared. And this time…

Forever? No, the good news is that Thomas Hardy’s Ale is to be revived in all its greatness, while maintaining all its extraordinary and unique peculiarities: vintage production is on English soil with limited quantities produced, its slight hints of dark fruit, turf and roast malt and its flavour that at times recalls a fine port or quality brandy.

And the second piece of big news is that its renewed destiny lies in the hands of two Italians: Sandro and Michele Vecchiato, owners of Brew Invest, a leading group in the special beers sector who have come forward to bring this beer-myth back to life, a beer that risked becoming just a nostalgic memory. As “beer hunters” with thirty years experience, they decided to gamble on the old, universal charm of Thomas Hardy’s Ale and its colour, “bright as an autumn sunset”.

So, Thomas Hardy’s Ale is back. And naturally, it’s as English as ever.

The legend is not dead.

Moreover, real legends are those that live forever…

■ Brew Invest is a brewery holding, founded in 2009, and through its own companies deals with the entire production line of the division: from raw materials to production and distribution, working both in the import-export field and in that of B2B and B2C.

 

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